What kind of intranet animal is that? A field guide infographic

We know that the fundamental question we need to answer to influence users’ behaviour and encourage intranet engagement is “what’s in it for me?”, so let’s take a light hearted look at engaging different personality types on your intranet. I propose that we need to take a look at the different characteristics of each type to understand what they respond to, and how we can use this knowledge to build an active user community.